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SEO is crucial since search is often the primary source of digital traffic for brands.
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SEO
Search Engine Optimization can be defined as the process of improving the visibility of a website or web page on search engine results. In other words, it gets pages to rank higher in search engines such as Google. Ranking higher in search engines can lead to an increase in traffic to a website as search is one of the main ways people discover content online.
On the results page of Google and other search engines, paid ads typically appear first, followed by the regular results or “organic search results”, as the search marketers like to call them. In order to distinguish it from traffic that comes through paid search, traffic that comes via SEO is often referred to as “organic search traffic”. Paid search is often referred to as search engine marketing (SEM) or pay-per-click (PPC).
“SEO is crucial since search is often the primary source of digital traffic for brands and complements other marketing channels”.
WHY SEO?
In any digital marketing strategy, SEO is crucial since search is often the primary source of digital traffic for brands and complements other marketing channels. It is considered a valuable tool to build brand awareness and relationships with prospects. By optimizing your site, you will provide better information to search engines, enabling them to properly index and display your content. Moreover, SEO is one of the few online marketing channels that
can pay dividends over time when set up correctly. A solid piece of content that ranks for the right keywords can snowball your traffic over time, while advertising requires continuous funding.
SEO TECHNIQUES
Keyword Research is considered the starting point of SEO. Keywords must be
well-researched, carefully chosen, and judiciously used in your content in order to be effective. Once, Keywords are finalized, content marketing comes into play. It is critical to research existing content and create a compelling piece of content that provides a positive user experience and has a chance of ranking higher in search engine results. Another crucial in SEO performance is acquiring backlinks. Not only does this help you gain domain authority, but it also directly improves the chances of people clicking through to your website
if it appears on other reliable domains. Apart from external links, internal links play a large role in SEO as well. Thus a search engine optimizer can improve a site’s SEO by making sure key pages are being linked to and that relevant anchor text is being used in those links to help improve a page’s relevance for specific terms. Also, improving the actual structure of a page can have an extremely positive effect on a page.
