Copy Writer

JOB DESCRIPTION

Job Responsibilities:

• Content Creation: Produce high-quality written content for various digital platforms, including website copy, blog posts, social media updates, email campaigns, and advertisements.
• Client Collaboration: Collaborate with clients, account managers, and designers to understand client objectives and develop content that aligns with their marketing strategies.
• Keyword Research: Conduct keyword research to optimize content for SEO and ensure maximum visibility on search engines.
• Content Planning: Assist in developing content calendars and strategies for clients, ensuring consistent messaging and branding across all channels.
• Editing and Proofreading: Review and edit content to ensure it is error-free, accurate, and aligns with the client’s tone and style guidelines.
• Content Optimization: Optimize content for engagement and conversions, including calls to action (CTAs) and persuasive messaging.
• Stay Updated: Keep up-to-date with industry trends and best practices in digital marketing, content marketing, and SEO.
• Reporting: Provide reports on content performance and make recommendations for improvements based on data analysis.

Qualifications:

• Excellent Writing Skills: Strong command of the English language with exceptional grammar, spelling, and punctuation. A portfolio showcasing your writing skills is highly desirable.
• Digital Marketing Knowledge: Familiarity with digital marketing concepts, SEO, and content marketing best practices.
• Creativity: Ability to think creatively and develop unique and engaging content ideas.
• Research Skills: Proficiency in conducting research to understand various industries and topics quickly.
• Adaptability: Ability to adapt writing style to match the tone and voice of different clients and industries.
• Attention to Detail: Strong proofreading and editing skills to ensure error-free content.
• Time Management: Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Communication Skills: Effective communication and collaboration with team members and clients.

Education and Experience:

• Bachelor’s degree in English, Journalism, Marketing, or a related field is preferred.
• Previous experience as a copywriter or content writer, preferably in a digital marketing agency or a similar setting.