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Let’s be honest for a second; most ads today are just background noise. We scroll, we skip, we forget. Even when s...

Being online doesn’t automatically mean you’re being seen. And being seen doesn’t always mean your brand is connecting, ...

There’s something that a lot of marketers get wrong about social media. They obsess over metrics like likes, impressions...

“Just turn on Smart Bidding and let the algorithm handle it.” That’s what you’ll hear a lot in digital marketing thes...

For many years, brands used SEO to be seen online. The plan was clear: pick the right keywords, make good content, get l...

In the colorful and lively commercial hub where tradition marries with modernity, Kochi companies are always looking for...

If you’re in business, you know that advertising is changing fast. What worked even a year ago might already feel ...

User-generated content is the content created by people rather than brands. It can be any content like text, images, vid...

In Kochi, the cosmopolitan city where business, culture, and innovation converge, influencer marketing is a trendsetter ...

In a time when our attention spans are shorter than ever and everyone’s swiping past content in seconds, it’s the videos...