The digital world works very much on promises, and very few campaigns actually deliver results to make one stop and take notice. At BeeKa Ads, we don’t just talk about results-they are produced. The recent campaign with Scorio Lights, one of the foremost lighting brands in Kerala, engendered advanced and data-driven creativity on one side, against relentless execution on the other side.
The Challenge
The task was ambitious but clear: increase sales and generate quality leads, all with limited resources. We decided to invest ₹4.5 lakhs in Meta Ads over a seven-month period. What followed was growth beyond all benchmarks.
The Results
₹1.2 crore in revenue within seven months
7,000+ qualified leads delivered straight to the client
One of the best ROI figures seen in the lighting industry in Kerala
What Made it Work
The secret was in the details. Our team studied Scorio Lights’ audience deeply. We didn’t just aim for “buyers of lights.” Instead, we identified and spoke differently to homeowners, interior designers, contractors, and premium retail shoppers. Each group saw tailored creatives and offers.
The ads were designed to tell a story, not just sell a product. We tested headlines, adjusted visuals, and moved budgets to focus on what was working. Targeting went beyond age and location; we looked at interests, behaviour, and even seasonal demand.
Behind the scenes, our team tracked every number, from CTR to lead quality. But we weren’t chasing likes or clicks. The goal was conversion efficiency. Every lead we handed over was a serious buyer, not just a casual browser.
The Method
Data-backed strategy
Creative ads with emotional and visual impact
Daily optimisation by our agile team
A Word of Thanks
This success would not have been possible without the trust and support of the Scorio Lights team. They believed in the process, gave us the freedom to experiment, and stood with us throughout the campaign. Their cooperation played a big role in making this journey smooth and successful.
The Takeaway
Scorio Lights’ seven-month success story far exceeds being a mere campaign highlight, it argues that, with expertise and commitment, even small budgets can bring home phenomenal returns.
If you are looking for a digital marketing partner in Kerala that delivers beyond impressions and clicks, but one that converts ad spend into measurable, profitable growth, then BeeKa Ads is your answer.
Because, in our world, results never come by chance; they are engineered.
